What we do
Our established growth levers
Our growth levers form part of our investment framework. See the full framework here.
Our established growth levers:
We drive product innovation by combining strong customer insight with robust engineering capability, creating differentiated, high‑quality solutions that strengthen our brands and open opportunities in fast‑growing markets.
£6.3m
R&D expenditure
155
R&D specialists
Working alongside UK designers, our well-invested Jiaxing factory provides the engineering capability required to develop high-quality solutions.
We grow through innovation, designing and manufacturing products that shape the future of electrification.
Our products have long been recognised for combining modern design, trusted quality and smart functionality, and in 2025 we have continued to build on this capability across our product portfolio. Our focus remains on developing products that solve real customer problems, embrace emerging technologies and support the long‑term transition to a more electrified and energy‑efficient world.
A central milestone this year was the launch of our HEMs Flow range, which integrates modular battery storage with smart app‑based controls into a single, flexible platform. Flow enables homeowners to optimise how they store, consume and generate energy, capturing solar power, shifting load to off‑peak periods, and reducing bills by as much as 75% through intelligent scheduling and automation. The system is designed to be plug‑and‑play for installers and scalable for future technologies, positioning Sync Energy as a significant innovator in the fast‑growing home energy sector.
Within EV charging, the new Link EV charger expands our offering with a compact, fully smart and easy‑to‑install option designed for mass‑market adoption. This complements the Sync Energy Wall Charger 2, which this year became part of Hive’s Home ecosystem, enabling customers to access advanced scheduling, smart tariffs and real‑time insights.
In lighting, DW Windsor introduced Sierra Solaflex, a major breakthrough in solar street lighting. Its tiltable, independently orientated solar panel captures two to three times more energy than standard horizontal panels, providing consistent, year‑round performance without compromising aesthetics. Across internal LED lighting, our ranges were supported by the launch of our commercial lighting controls system which powered the growth we saw in this team in 2025.
Our BG electrical range is also evolving as electrification of the home is driving a need for larger and more complex circuit protection solutions, which are able to integrate with solar PV systems either now or in the future.
We are fulfilling this need through our new range of DC Isolators and Dual-row consumer units, sold under our trusted BG electrical brand and backed by a ten-year guarantee.
We have also extended the Masterplug portfolio with our new SmartEnergy range, a new family of connected electric heaters and cooling devices designed to help consumers reduce energy consumption and improve comfort at home. Employing live energy tracking, app‑based scheduling and zone‑based heating, these products help consumers manage their energy use more effectively.
Together, these launches demonstrate a Group that is innovating with purpose: deploying technology, design and customer insight to create products that are smarter, safer and more sustainable, supporting long‑term growth across all our markets.
Product innovation in action
Link EV charger
The Sync Energy Link EV charger represents a major step forward in design‑led home EV charging, delivering powerful 7.4kW performance in an ultra‑compact, architecturally discreet form.
Its innovative two‑part, patent‑approved design integrates a recessed or surface‑mounted outlet with a separate pre‑wired metal control box, eliminating visible wiring and dramatically reducing installation time. At just 37mm deep when recessed, Link achieves a minimalist finish without compromising durability, supported by IP65 and IK10 ratings for robust outdoor performance.
Despite its compact footprint, Link still delivers on functionality with dynamic 7.4kW charging, built‑in Type A RCD and SPD protection, Tariff Sense cost‑tracking, Auto Solar Charging for excess PV utilisation, and full app‑based control. The result is a future‑ready, installer‑friendly charger that combines sleek aesthetics with intelligent energy management, setting a new benchmark for residential EV charging.
- Compact, patent-approved design
- Premium features with full app‑based control
We have complemented the Group’s long history of organic growth with acquisitions funded by our own cash generation.
We use disciplined, synergy‑driven M&A to strengthen our market positions, broaden our capabilities and accelerate growth into new or adjacent markets.
£65.7m
Group M&A investment since 2019
£83.2m
2025 revenue from businesses acquired since 2019
M&A is a core lever of growth for the Group, enabling us to strengthen our strategic positions and accelerate our participation in higher‑growth markets. Our approach is disciplined and focused, guided by four clear investment criteria that ensure each acquisition delivers meaningful strategic and financial value.
Our “buy and improve” growth strategy
1. Growth through new market entry
We target businesses that provide access to new geographies, channels or customer groups where we believe the Group’s brands, product portfolio and operating model can outperform. This allows us to extend our reach beyond our core markets, diversify our revenue base and position the Group for structurally supported growth, particularly in areas influenced by electrification and energy efficiency trends.
Relevant recent acquisitions:
2. Growth through new product categories
We look for opportunities to broaden our product range in adjacent or fast‑growing categories that complement our existing capabilities. Recent acquisitions have strengthened our positions in areas such as exterior lighting, cable management, commercial power distribution and EV charging. These additions deepen our participation in higher‑value segments and enhance the breadth of solutions we can offer to customers.
Relevant recent acquisitions:
3. Clear design and manufacturing synergies
A core element of our investment framework is the ability to integrate acquired businesses into our vertically integrated model. We prioritise targets where we can leverage shared design expertise, sourcing scale, in‑house manufacturing and operational efficiencies. This synergy potential not only improves margins and cash generation but ensures we can enhance the competitiveness of the acquired product ranges.
Relevant recent acquisitions:
4. Opportunities to cross‑sell
We seek acquisitions that unlock cross‑selling opportunities across our established channels. By combining acquired product ranges with the strength of our brands and customer relationships, we broaden the solutions available to retailers, wholesalers and project customers. This creates multiple revenue streams post‑acquisition and accelerates the returns from integration.
Relevant recent acquisitions:
Together, these criteria ensure that each transaction enhances the Group strategically, operationally and financially. Our strong cash generation and disciplined approach give us the capacity to pursue acquisitions that complement our organic growth engine, while maintaining a prudent leverage position. As a result, M&A continues to play a pivotal role in building scale selectively, expanding our capabilities and strengthening our long‑term value creation for shareholders.