What we do
Our advantaged business model
Our advantaged business model enables us to design, manufacture and deliver high‑quality electrification products with speed and efficiency.
Our resources
Innovative
brands
Our established brands combine modern design, trusted quality and smart functionality, strengthening our business model that enables us to design, manufacture and deliver differentiated products at pace.
Our
people
Our people bring energy, expertise and a proud “can‑do” attitude to everything they do. They drive the business forward by ensuring the smooth and effective operation of our business model.
Specialist
knowledge
We draw on specialist technical, commercial and manufacturing knowledge to design better products, respond quickly to market needs and operate an agile, integrated business model that drives long‑term value.
Experienced leadership team
We draw on the experience and judgement of our leadership team to guide strategic decisions, foster a strong culture and ensure disciplined execution across our business model.
How we add value
Design
- We are the innovators within the product categories we serve, creating products that command premium positioning and support margin growth
- We bring new ideas to market quickly through in‑house design teams
- Our designs offer great quality at a great price
- Our designs start with the customer in mind, ensuring functionality, usability and aesthetic appeal are built in from the start
Make
- We operate a vertically integrated manufacturing model
- Our production output is able to quickly adapt to changing demand
- Our facilities are well invested, allowing us to make high‑quality, low‑cost products
- We have long-established OEM partners
- Our customers know where our products come from and the conditions in which they are made
Fulfil
- Our supply chain is flexible and responsive, adapting quickly to customer needs
- We deliver consistently high outbound service levels across all channels
- We carefully manage inventory to ensure availability where and when it’s needed
- We use advanced technology to optimise planning, fulfilment and logistics
- We provide products as part of complete solutions, supporting installers, retailers and end users with everything they need
Market
- We have long‑standing relationships with many of the industry’s largest customers, built on reliability and service
- We have a highly skilled and experienced sales team who understand customer needs and convert this insight into commercial success
- We operate across diverse but complementary channels
- We invest in our digital presence to enhance engagement and visibility
- We invest in the next generation of electrical contractors
Outcomes
People:
1,844
Number of employees
Customers:
>2,000
Number of customers
Global reach:
70
Countries served worldwide
Shareholders:
40-60%
Annual dividend payout
Communities:
Actively
supporting
training of electrical contractors
Environment:
33.7%
Revenue from low
carbon products
Underpinned by our culture
Our culture facilitates delivery of the above
Customer-driven
We design products with our customers in mind
We continually improve their experience
Team-focused
We provide talented people with great opportunities
We reward achievement
Bold and innovative
We think differently
We move quickly
We trust each other to deliver
Principled
We do what we say
We do what is right
We never compromise on safety