Our business model offers unique advantages to our customers and over our competition

Product development

  • Product development spanning the UK and China, closely integrated with customer-facing teams and with owned manufacturing
  • Deep specialist knowledge across our sectors
  • Early identification of product opportunities and speed to market
  • Products designed to maximise automation in manufacturing


  • Fully owned, well invested manufacturing facility in Jiaxing, China
  • Long-term, often exclusive, relationships with
    third-party manufacturers supported by on-the-ground presence
  • Certainty of supply and control over cost, quality and ethical treatment of employees
  • Ability to invest for the long term, and respond rapidly to unexpected challenges and opportunities to reduce cost
  • Benefit from scale advantage of third-party manufacturers where appropriate

Supply chain

  • Customer support facility in China
  • UK distribution centres in Telford and Mansfield
  • International distribution centres in Germany, Spain, Dubai and Mexico
  • Our customers have immediate access to our extensive range of products
  • Larger customers can leverage their own supply chains by collecting our products in China


  • Established relationships with all the UK’s major retailers and electrical wholesalers
  • Field-based sales teams
  • Market-leading brands
  • Our channels leverage a single shared supply chain and allow us to address all market segments: DIY, professional, and lighting as a service
  • Our product categories share common sales channels, allowing us to serve our customers efficiently