Business Model

Success | Growth | Loyalty

NEW PRODUCT INNOVATION

Ongoing pipeline of NPD suitable to multiple channels
Track record of successful product launches
Differentiated design and offer
Speed to market

LOWEST COST MANUFACTURING

Wholly owned facility provides primary source manufacturing
High quality, low cost
Consolidation of product categories
Quality and Ethical control

LOCAL COMMERCIAL SUPPORT

Support teams based in UK, DE, FR and IBERIA
Best in class customer relationships
Responsive marketing and digital functions
Dedicated supply chain teams in UK
Dedicated sales and marketing teams in UK

FULLY FLEXIBLE DISTRIBUTION

Ability to supply multiple brands and product categories
Strong expertise in FOB supply route
UK DC offering huge 3,000 stocked SKUs
Growing localised distribution network in Europe

Since the opening of the Group’s Chinese manufacturing and product development facility in Jiaxing, close to Shanghai, in 2009, the Group has developed a significant low-cost manufacturing capacity which applies international quality standards – see our video below to learn more about our Jiaxing site.