Business Model
Success | Growth | Loyalty
NEW PRODUCT INNOVATION
- Ongoing pipeline of NPD suitable to multiple channels
- Track record of successful product launches
- Differentiated design and offer
- Speed to market
LOWEST COST MANUFACTURING
- Wholly owned facility provides primary source manufacturing
- High quality, low cost
- Consolidation of product categories
- Quality and Ethical control
LOCAL COMMERCIAL SUPPORT
- Support teams based in UK, DE, FR and IBERIA
- Best in class customer relationships
- Responsive marketing and digital functions
- Dedicated supply chain teams in UK
- Dedicated sales and marketing teams in UK
FULLY FLEXIBLE DISTRIBUTION
- Ability to supply multiple brands and product categories
- Strong expertise in FOB supply route
- UK DC offering huge 3,000 stocked SKUs
- Growing localised distribution network in Europe
Since the opening of the Group’s Chinese manufacturing and product development facility in Jiaxing, close to Shanghai, in 2009, the Group has developed a significant low-cost manufacturing capacity which applies international quality standards – see our video below to learn more about our Jiaxing site.